Captivating Copywriting – John Romaniello

MODULE 1: Ravenous Research

How to “read their minds” and speak their language, so you’re always using the right words at the right time.

MODULE 2: Conversion Cognition

How to “install” the A-List copywriting mindset to turn any blank screen into a high converting page.

MODULE 3: Heavenly Headlines

How to write unbeatable headlines to GRAB attention, INSPIRE interest CREATE desire, and PROVOKE action

MODULE 4: Problems & Pain

How to ethically use pain to sell the solution to their problem (allowing them to heal that pain).

MODULE 5: Overthrowing Objections

How to eliminate doubts, fears, and rationalizations to move them down the page to that magic add to cart button.

MODULE 6: Storytelling Secrets

How to use powerful stories to create instant curiosity, foster deep connection, and convert with conviction.

MODULE 7: Offer & Opportunity

How to put together an unbeatable, irresistible offer that sells using opportunity. instead of just scarcity.

MODULE 8: Authenticy, Always

How to use copy to be MORE authentic; these frameworks and practices make sure your copy always sounds like you.

MODULE 9: Craft & Construction

The exact process to produce, polish, and put together highconverting sales pages, ads, and emails, piece by piece.

Creative Course